Playbook Pro

Set Up Your Retreat Funnel

Your Retreat Funnel and Launch System has already been loaded for you. Follow the steps below to connect the essentials, customise your pages, launch your contest, book Discovery Calls and start selling your retreat.

Keep this simple. Work through the steps in order, test everything, then launch. You do not need to learn every part of Playbook Pro to start selling your retreat.
Step 1

Connect the Essentials

Before you customise your retreat funnel, connect the key accounts Playbook Pro needs to take payments, connect your Facebook assets and prepare your launch.

Connect Facebook and Meta

Connect your Facebook page and Meta ad account so you can use Facebook, Messenger and ads as part of your retreat launch.

Watch the setup demo

Coming soon: how to connect your Facebook page and Meta ad account.

Then go to: Launchpad → Marketing & Lead Generation

  • Facebook page connected
  • Correct business page selected
  • Meta ad account connected
  • Ad account ready for retreat campaigns
Watch Demo

Connect Stripe

Connect Stripe so people can pay for your retreat through your order form.

Watch the setup demo

Coming soon: how to connect Stripe and check your retreat payment setup.

Then go to: Launchpad → Payments

  • Stripe connected
  • Full payment option checked
  • Payment plan checked, if using one
  • Order form ready for testing
Watch Demo

Set up your branded URL and email

Before you launch, choose the branded links and email domain you will use for your retreat funnel and email sending.

Watch the setup demo

Coming soon: how to choose your funnel URL and email sending domain.

We recommend using subdomains. You do not need a full website to launch your retreat.

  • Funnel URL: go.yourdomain.com
  • Email domain: mail.yourdomain.com
  • Domain purchased or accessible
  • GoDaddy preferred for easier setup

Then go to: Settings → Domains

Watch Demo

Add your retreat details

Add the main details for your retreat so your pages, emails, SMS messages and templates are easier to customise.

Watch the setup demo

Coming soon: how to update your retreat details in Playbook Pro.

Then update your retreat name, date, location, price and booking details.

  • Retreat name
  • Retreat date
  • Retreat location
  • Retreat price
  • Early-bird deadline
  • Discovery Call booking link
Watch Demo
Step 2

Build Your Retreat Funnel

Now customise the core funnel pages people will see before they enter your contest, book a call or buy your retreat.

Customise your retreat landing page

Update the page people will visit to learn about your retreat and take the next step.

Watch the setup demo

Coming soon: how to edit your retreat landing page without breaking the layout.

Then go to: Sites → Funnels → Retreat Funnel

  • Headline updated
  • Big promise updated
  • Dates and location added
  • Retreat inclusions checked
  • Call-to-action buttons checked
  • Mobile preview checked
Watch Demo

Customise your order form

Check the page people will use to secure their place at your retreat.

Watch the setup demo

Coming soon: how to edit your order form, payment options and confirmation settings.

Then go to: Sites → Funnels → Order Form

  • Retreat name checked
  • Price checked
  • Full payment option checked
  • Payment plan checked, if using one
  • Terms checkbox checked
  • Thank-you page redirect checked
Watch Demo

Customise your thank-you page

Make sure buyers or leads know exactly what happens after they submit, book or pay.

Watch the setup demo

Coming soon: how to update your thank-you page and next-step instructions.

Then go to: Sites → Funnels → Thank-You Page

  • Confirmation message added
  • Next steps explained
  • Contact details added
  • Preparation steps added, if needed
Watch Demo

Check your terms and refund wording

Review the placeholder terms, refund policy and disclaimer text before you take payments.

Watch the setup demo

Coming soon: what to check before publishing your retreat payment page.

Then review your checkout page, footer links and any terms shown before purchase.

  • Refund wording reviewed
  • Terms wording reviewed
  • Disclaimer wording reviewed
Watch Demo
Step 3

Launch Your Contest

Use the contest system to attract interested leads, collect their details, start conversations and book Discovery Calls.

Choose your contest setup

Decide whether you will use the built-in Playbook Pro contest setup or a ManyChat flow for your Messenger contest.

Watch the setup demo

Coming soon: how to choose the right contest setup for your retreat launch.

Then choose: Playbook Pro contest setup or ManyChat contest setup.

  • Contest setup selected
  • Contest entry steps confirmed
  • Lead details captured
  • Discovery Call booking step checked
Watch Demo

Customise your contest flow

Make sure the contest flow collects the right details and moves people toward booking a Discovery Call.

Watch the setup demo

Coming soon: how to customise your contest entry flow.

Then check your contest messages, entry question and booking step.

  • Name captured
  • Email captured
  • Phone captured
  • “Why do you want to win?” question included
  • Terms agreement included
  • Discovery Call booking included
Watch Demo

Customise your contest email and SMS

Use these templates to invite your existing list and warm contacts to enter the retreat contest.

Watch the setup demo

Coming soon: how to customise your contest email and SMS templates.

Then go to: Marketing → Emails and Automation → Workflows

  • Email subject line updated
  • Prize details updated
  • Deadline updated
  • Entry link added
  • SMS checked and shortened
Watch Demo

Customise your Facebook ad and post

Use these templates to promote your contest through paid ads and organic Facebook content.

Watch the setup demo

Coming soon: how to customise your ad and post templates.

Then go to: Marketing → Social Planner for posts, and use Meta Ads Manager for ads.

  • Hook updated
  • Retreat outcome updated
  • Prize details added
  • Image or video creative added
  • Entry instructions checked
Watch Demo
Step 4

Follow Up and Sell

Once people enter the contest, your job is to follow up, book calls, understand why they want the retreat outcome, and invite the right people to join.

Review your Discovery Call script

Use the call script to turn contest interest into real conversations and retreat sales.

Watch the setup demo

Coming soon: how to use the Discovery Call script to follow up contest entrants.

Then review your call script before speaking with leads.

  • Start with why they entered
  • Ask what the outcome would mean
  • Ask what they have tried already
  • Ask what happens if they do not win
  • Invite them to secure their place
Watch Demo

Check your sales pipeline

Use the pipeline to track every lead, call, offer and sale so nobody disappears into the digital fog.

Watch the setup demo

Coming soon: how to use your retreat sales pipeline.

Then go to: Opportunities → Retreat Sales Pipeline

  • New Contest Entry
  • Discovery Call Booked
  • No Show
  • Call Completed
  • Hot Prospect
  • Offer Sent
  • Paid
Watch Demo

Customise follow-up emails

Edit the email templates that follow up contest entrants, call bookings and retreat prospects.

Watch the setup demo

Coming soon: how to customise your retreat follow-up emails.

Then go to: Marketing → Emails and Automation → Workflows

  • Contest entry confirmation
  • Discovery Call reminder
  • Winner announcement
  • Non-winner offer
  • Early-bird offer
  • Final chance reminder
Watch Demo

Customise follow-up SMS

Use SMS for short reminders, no-show follow-up and time-sensitive prompts.

Watch the setup demo

Coming soon: how to check and customise your follow-up SMS messages.

Then go to: Automation → Workflows

  • Contest confirmation
  • Discovery Call reminder
  • No-show follow-up
  • Early-bird reminder
  • Final chance reminder
  • Buyer confirmation
Watch Demo
Step 5

Test Before You Launch

Do not send traffic to your funnel until you have tested the full process yourself. One broken link can quietly ruin a campaign while looking completely innocent.

Watch the setup demo

Coming soon: how to test your retreat funnel, contest, booking flow, payment page and follow-up before launching.

Then test each step as if you were a real lead or buyer.

Full funnel testing checklist

  • Open the landing page on desktop
  • Open the landing page on mobile
  • Click every button
  • Submit the contest entry
  • Check the contact record is created
  • Check the correct tags are added
  • Check the correct custom fields are filled
  • Check the confirmation email is received
  • Check the confirmation SMS is received
  • Book a test Discovery Call
  • Check the call reminder email
  • Check the call reminder SMS
  • Complete a test payment
  • Check the thank-you page loads
  • Check the buyer confirmation email
  • Check the pipeline stage updates
Watch Demo
Step 6

Launch Your Retreat Campaign

Once your funnel has been customised and tested, you are ready to launch. Start with your warmest audience first, then move to paid ads.

Watch the setup demo

Coming soon: how to launch your contest campaign in the right order.

Recommended launch order

Follow this order so you build momentum before spending money on ads.

  • Send the contest email to your list
  • Send the contest SMS to your warm contacts
  • Post the Facebook contest post
  • Turn on your Facebook ad
  • Call every contest entrant
  • Follow up all booked calls
  • Announce the winner
  • Offer non-winners a paid place
  • Continue following up until the retreat is full
Watch Demo
Keep It Simple

What to Skip For Now

You do not need to complete every setup item inside HighLevel to launch your retreat funnel.

For now, skip anything that does not directly help you launch your funnel, take payments, book calls or follow up leads.

Skip these for now

  • Google Business Profile
  • Webchat widget
  • WhatsApp
  • Listings
  • WordPress hosting
  • Extra integrations you do not already use

Come back to these later only if you actually need them. For now, stay focused on the funnel, payments, calls and follow-up.

Final Reminder

Your first month of Playbook Pro is included with your Retreat Profits Playbook purchase.

Use this month to customise your funnel, launch your contest, book Discovery Calls and start selling your retreat.

Get the essentials working, test the full process, then launch.